Growing up in Portland, Oregon, I’ve been surrounded by creative energy and natural beauty all my life. For much of my adult life, I have adopted Cambridge, Massachusetts as my 2nd home, a vibrant, intellectually stimulating, eclectic community full of diverse cultures and big ideas. Today, I split my time between the two cities, still chasing that blend of Pacific Northwest calm and East Coast energy.
Over a dynamic 25-year career, I’ve evolved from hands-on UX practitioner into a senior Digital Experience executive, partnering with C-suite leaders, product and marketing organizations, engineering teams, and business analysts to architect end-to-end digital experience strategy. My focus today has expanded to incorporate adoption, content enablement, Digital Experience Platform (DXP) strategy, and employee experience. I help organizations orchestrate and mature their entire digital experience ecosystem, not just individual touchpoints, so that teams can execute in unison to maximize both their effectiveness and efficiency.
That evolution hasn’t only been about broadening my own scope of practice; it’s been about rethinking how digital experience teams work altogether. I’ve restructured my own methodologies around the strategic use of AI, using it to work faster, think more critically, and design more intelligently. But the more valuable skill I’ve cultivated is understanding how to get teams to willingly adopt and innovate with these technologies themselves, fluidly, and from genuine buy-in rather than top-down mandate. That capability has become central to how I can help organizations mature and streamline their entire digital experience practice, teams, and ways of working, turning AI adoption into a lasting capability rather than a one-time initiative.
At my core, though, I’m still the same empathetic field researcher I’ve always been, grounded in ethnographic research methods, human-computer interaction, and media psychology, translating real user needs into personas, journey maps, and prototypes that hold up under scrutiny. That foundation has carried me through decades of experience design consulting for agencies, startups, and enterprises alike. It’s also given me enough fluency in front-end implementation, sharpened further by what I have learned from my wife, a seasoned engineering manager and software development lead. This enables me to confidently sit shoulder-to-shoulder with engineering teams and iterate designs into optimal UI code for both web and mobile.
Across all of it, I’m driven by aligning business objectives with user objectives, always with an eye on ROI and organizational maturity, not just visual polish. I remain just as passionate about User Experience as the day I entered this field at the dawn of the 21st century, back when it was still called “Human Factors” or “Human-Computer Interaction.” That passion is exactly why I’ve kept evolving alongside the discipline itself: from UX practitioner, to experience design consultant, to Digital Experience executive driving enterprise-wide transformation and AI adoption. I’m as energized building, mentoring, and advising teams as I am setting strategy in the boardroom. I also still enjoy rolling up my sleeves to help build interactive design deliverables and user-centered processes that thrive inside lean, agile, and scrum environments. Over the years, my work spanning UX, adoption, content enablement, employee experience, and enterprise AI transformation has given me a rare, human-centric leadership perspective for helping organizations transform their ways of working — driving measurable, meaningful results for both their workforce and their customers.
